Kiwee Press Release

Kiwee is one of the fastest growing social expressions company on the web today. It is committed to providing an easy, fun and personal way for teens and 20-somethings to express themselves on today's most popular social networks. Kiwee works across all major communication platforms including Facebook, MySpace, Piczo, Multiply, Yahoo! 360, Windows Live Messenger, Yahoo! Messenger and AOL Instant Messenger.

Kiwee has a dedicated creative studio in Los Angeles and closely monitors Generation Y to constantly deliver content that is relevant to their moods, lifestyles, current interests and online personalities. Kiwee has nearly one million registered users and is growing at a rate of over 90,000 new members every week.

Fact Sheet

Kiwee History:

• Launched the beta version of Kiwee.com in January 2007
• – postCards for MySpace
• Launched Kiwee Version 1.0 in July 2007
• – New Content for Windows Live Messenger: Flash (interactive) winks, video winks, add-text and add-photo winks, emoticons, display pictures, dynamic, interactive and static backgrounds
• – New Content for MySpace - animated and static graphics
• – Users can store their "favorite" selections in a personal Content Locker - create, buy, or swap assets with other users
• – ONLY site on the web that offers advanced, unique content for both social networking and IM conversations
• – Toolbar allows new forms of IM content across all major IM platforms - AIM, Yahoo and Windows Live Messenger
• – Monetized by search - revenue model means more valuable content for free
• Launched Facebook application and new Toolbar in November 2007
• – Toolbar allows new forms of IM content across all major IM platforms - AIM, Yahoo and Windows Live Messenger
• – Monetized by search - revenue model means more valuable content for free
• – Kiwee passed One Million Members and 500 Million Downloads in January 2008

Kiwee Facts:

• • Kiwee is committed to providing the most creative and relevant social expressions for the 13-29 year old demographic
• • A division of American Greetings Interactive, Kiwee is able to capitalize on the company's 101 years of leadership in the social expression industry
• • Kiwee has a dedicated psychographic specialist dedicated to understanding the interests and needs of its audience
• • There are more than 6,200 pieces of original social expression content available on the site
• • The site has seen incredible traffic growth since its launch
• • On average Kiwee attracts roughly 5 million unique monthly visitors
• • Kiwee operates in 15 countries around the world

For more information, on American Greetings Interactive please visit http://www.aginteractive.com/